Five reasons how packaging inserts are perfect for customer satisfaction:
If you are familiar with the market rule, “the customer always comes first”. Retaining happy customers is much easier than having to attract new ones. Customers who persistently shop and spread positive word of mouth about your brand become loyal customers who need to be satisfied at any cost. One of the most beautiful ways of sustaining customers and drawing high revenues is through packaging inserts. Nothing looks more tempting than a colorful, personalized packaging insert. It adds to the brand personality and leaves a long-lasting image on the mind of the customer.
I know you might be struggling because packaging inserts can win you customer happiness and increased sales because packaging inserts are often left last on the list because they are considered an additional expense. Trust us; this is not the case in reality. Packaging inserts cost little but add a whole new value to the package inserts. It let your customers believe that you genuinely care for them, resulting in their utmost happiness. So, let’s embark on the journey to customer satisfaction and see how some easy to arrange packaging inserts can significantly change your brand loyalty with the audience.
What are packaging inserts:
If you are new to the concept of packaging inserts, let us guide you through the basics. Packaging inserts are additional items in the packaging boxes that are given to the customers as a gesture of developing positive customer relations. These inserts can be used for customer awareness, brand promotion, brand campaigns, and even goodwill to draw customer attention. Packaging inserts are a great way to show your personalized effort to make a difference for your purchasers. Customers feel particularly attracted to packing inserts because these inserts are complementary to the product.
Are packing inserts essential?
By now, you know what packaging inserts are. However, it is crucial to understand why these packing inserts are essential. First, packing inserts add value to the product and speak out the brand personality to the audience. This value addition often leads to customer satisfaction and even delight. Adding something extra from your side can also act as a marketing agent, hyper-targeting the customers to create wholesome customer contact and increase positive brand image.
What are the various types of packaging insert materials?
Packaging inserts come in different types and shapes. The material you choose depends on the type of product you are selling. If the product is eco-friendly and targets an environmentally concerned audience, you may select paper or cardboard. On the other hand, you may choose a plastic or foam insert for fragile items that need protection. Whatever material you may choose, make sure it aligns with the brand image and brand ideology.
5 Ways how Packaging Inserts can win customer satisfaction:
Let us understand why packaging inserts can contribute to winning loyal, satisfied customers. Given below are five main ways by which packaging inserts can win customer satisfaction:
- Includes promotions and discounts:
Many packaging inserts include promotional messages or codes that excite the customers. These inserts often have discounts too that can add vigor to the purchase of the products. Although discounts and promo codes are usually sent by email or newsletter, packaging inserts are an excellent way to secure a sale while bestowing a discount for the next purchase. Nonetheless, such inserts also increase customer loyalty for purchasing again.
- Free samples:
Samples are a fantastic way of sending packing inserts. Free samples in packaging inserts are ideal for two main reasons. First off, free samples allow the customer to explore the product for free. You are presenting your customer with your product but without asking for any money. This will add value to your packing inserts, and the customer will be happy to try and learn about the product. Secondly, the free sample creates a heightened satisfaction since the customer becomes more thankful to the brand. The customer-brand relationship strengthens, and many customers may order the sample product the next time.
- Personalized notes for better Customer relations:
Personalized, handwritten notes are the best way to introduce yourself to the customers. Especially if you are a newly launched brand, adding customized notes can help create a happy memory with your brand in the customer’s mind. Moreover, these notes show your care and consideration for the people purchasing your product, thereby elevating the graph of customer satisfaction.
- Instructions to operate:
One of the most essential and popular packaging inserts is an instruction manual. These inserts are standard for technical products that need expert guidance to operate. By providing a helping hand to the audience, you are increasing their loyalty to the brand. Moreover, spoon-feeding customers with step-by-step instructions can help all customers to be able to use your product in the best way.
- Free giveaways for loyal customers:
Nothing is better than sustaining old. Your long-lived customers are an asset to the company. They bring in revenue, appreciate you, spread the positive word about you, and increase your sales. Such loyal customers need to be retained at any cost. The best way to secure these faithful consumers is through free giveaways in the form of packaging inserts. Win their trust by telling them you owe them, make them feel special, and keep letting them know they are essential. Free giveaways can spark interest in these customers by keeping them attracted to the price that comes with each purchase.
Once you create the ideal packing inserts for your customized packaging boxes, all you need is the right professional help to turn your packaging inserts dream into reality. This is where Duke Packaging comes to the rescue.
How does Duke Packaging turn your packaging inserts dream into reality?
Duke Packaging is a widely known customized packaging specialist. Our team of experienced designers and artists contribute to creating aesthetic designs for all of its customers. We make unique and artsy packaging inserts by understanding the needs of your brand. Our work is aligned with your brand personality, and we work hard to deliver the best services all over the US and Canada.