All you need to know about choosing brand fonts for packaging design:

When it comes to packaging designs, we are particularly curious about the product and packaging box design. Most people assume that packaging box design is the only game-changer for successful packaging. Often ignored, but the brand font is one of the most decisive factors of brand success. Studies prove that efficient brand fonts have had a positive effect on customer relations with the brand. Why? Because what’s written on the box must be understandable to the audience to develop interest. Your brand font describes your brand ideology and shapes your brand personality.

Tips for picking the right brand font for your brand:

While many of us may look at an already existing successful brand and pick the exact font it uses, why not? They are successful! Unfortunately, that’s not it works. Your brand’s individuality lasts as long as you do something unique for yourself. The font of your packaging must align with the brand positioning strategy. To find the best brand font for your company, here are some tips and tricks that will help you through the journey:

• Convenient to read:

Many fonts may look fancy and classy by looks, for instance, the italic fonts. However, these fonts lack the clarity that makes it hard for most users to read. Make sure your font is bold, dark in color, and thicker too. Your content should be easily readable to all eyes. Remember that your audience will include little children, busy grown-ups, and the elderly for whom reading may be a difficult task. Try to keep your font as customer-centric as possible.

• Add impactful elements:

Just because you need to make your font readable doesn’t mean you cannot play with the style. Try to incorporate unique, impactful elements into your brand fonts to grasp the attention of your potential audience. The type of your font should express the brand personality of your proposition. Furthermore, the size of your font should be bold enough to be understood. The more critical information like the brand name, product name etc., should be written in greater size than the less important details.

• Matchable to the brand personality:

As stated earlier, your brand font is the actual depiction of what your brand is. An elegant clothing brand, for example, may have a font that resonates with the elegancy and details of the attire brand. Similarly, a toy store’s package may have a fun and playful font to attract a younger audience. Your font should speak what you offer, such as sincerity, loyalty, ruggedness, or playfulness. The bottom line should be a matchable font that resembles the brand personality and style.

• Budgeting and Licensing:

One of the most important factors while choosing a font is understanding the legal procedures and licensing. Many font libraries offer free and paid fonts for clients. Google Fonts, for instance, provides a wide range of fonts that can add value to your proposed product. The best thing to do is understand the licensing process and look at your budget for the product packaging design.

• Flexible for all platforms:

We live in an age of social media and the internet. Although your main emphasis is picking the right font for your packaging box, it is still essential to find a font that looks equally appealing on various mediums, including the internet, print, and packaging box. Try to find the fonts that can run smoothly on all platforms and look unique and impactful everywhere.

• Must make sense:

The brand font must always make sense to the general audience. You may assume a fancy font to make a difference, but instead, it will create more problems to be understood. Similarly, a food chain picking a very rugged font may seem intimidating, and an insurance company choosing a funky font may also lower the overall brand image. The best option is to select the font that makes the most sense. Think about your value proposition and decide accordingly.

• Makes the Brand memorable:

Think for a minute about why are you making all these efforts for the packaging design? Why do you need great packaging, unique designs, and a distinct font? The answer is simple, to make your brand memorable. Try picking a font that speaks for the brand value and adds memory to the purchaser’s mind. If your font is too plain or the font size is too small, the audience may end up ignoring your entire effort. Choose a font that stays in the mind of your potential customers and contributes to positive customer influx in the long run.

• Color coordination:

Colors matter a lot when it comes to font colors. At a glance, they may not be able to read everything you wrote, but they can see the font pattern, design, and color. Pick colors that coordinate well with your brand theme. Make sure you use complementary colors that enhance the brand outlook and create a difference. Similarly, try picking darker colors because light-coloured fonts may not be visible or hardly visible to people.

• Stay consistent:

Mixing up your fonts is a customer’s worst nightmare. Inconsistent fonts can create difficulty in familiarizing the brand over time. It also creates complications in keeping your brand memorable. Try to add a font to your brand that stays consistent for most of the packaging design. A persistent font outlook can ensure your brand dignity and add a sense of consistency to your brand value.

Keeping these pointers in mind can help you get the proper customer attention with increased brand value.

How can Duke Packaging help?

Duke Packaging provides highly customized packaging designs to fulfil the needs of all of its clients. With years of professional help and expert designers, our team is dedicated to delivering successful packaging solutions. Our skilled staff is available for a free consultation and 3-D model setup so that you can easily decide on your packaging design.

Let’s get started! Pick the perfect font for your packaging boxes and make a real difference in the market.